In the beginning of her book Pervasive Animation (2013), the author Suzanne Buchan claimed that animation has become omnipresent in today’s visual culture. In less than a century, and particularly since the digital revolution, it has transformed from a technique that was almost exclusively used for creating cartoons into a tool with many different creative, scientific, professional and industrial implications. Observing the advances in computer and display technologies, she predicts that animation will increasingly influence the way we experience the world visually.
Today, as moving image screens and platforms (phones, tablets, computer displays, urban screens, VR headsets, and others) are becoming the very fabric of society’s visual culture, animation―as a tool to visualize change in duration―is employed by various industries. Animation is becoming more and more influential on the cinema and television industries. It is now the foundation of computer and video game industry. Animation is also used in myriad other industries and fields, such as architecture, education, medical animation, simulation, human-computer interaction, user interface design, and so on.
My experience shows that working with different industries and collaborating in various projects is the best way to stay aware of the most recent developments in the field, and the most reasonable approach for academics to keep their technical knowledge up-to-date. I have observed throughout the years that the most successful academics (teachers and researchers) are those who are constantly working with the industry. Not only, such scholars are better able to direct students, but also the type of research that they conduct are usually more meaningful. Indeed, in disciplines such as animation, media design, information design, visual communication, and the like university-industry connection is of utmost importance and beneficial to both. It is for this reason that I try to work
Throughout the years I have worked on different projects and collaborated with various industries including architectural visualization, TV and entertainment, educational animation, Graphic User Interface (GUI) design, PR campaigns, web design, and so on. Bellow are a selected number of the industry projects that I have collaborated on.